Role: Graphic Artist
Client: Anheuser-Busch
Agency: IN Connected Marketing/AUC
Client: Anheuser-Busch
Agency: IN Connected Marketing/AUC
Creative Director: Candie Velasco
Developed refreshed key visuals to appeal to a younger audience who thrives on having a refreshing, premium drink while having a responsible time with peers. The main goal of this program is to drive volume to products, Michelob ULTRA and Josh Wines, that pair with a rebate incentive in Kroger stores. Presented 3 options, directed retouching and executed the 20+ tactics (SMTs, Tucker Cards) and built them as mechanicals in production.
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/578897b2-2fa0-4837-b877-ca5d12436a4b_rw_1920.png?h=64074a42bc0a5e955a2d3d7d75038e9c)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/1d9ab838-b260-45af-9e5c-28adc167b79f_rw_1920.png?h=915fd52ff27cbf0fe5afc8dc8daa82b9)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/e8c31dfe-d2d7-4679-bd7b-d97a5d2dc97e_rw_1920.png?h=6b2fd31faf6b441518b2122ab1183436)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/783cd5b2-633c-4032-992b-1c8a69d2bfe3_rw_1920.png?h=b41c41b6b6589fc38956c0c7e4940c5e)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/c972ea6d-9f47-4dbb-b174-6036247dbf31_rw_1920.png?h=c86e92fd10c8806b4eabc27807423b9a)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/a404440a-1a5a-4c88-a3eb-e90dfa4a1fe9_rw_1920.png?h=ac074a2d97fbf515bd9d0d6b4d12f95b)
Other Kroger Programs
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/ba195095-dc26-41f0-b2a0-4db4aa04eda9_rw_1200.jpg?h=750c5f24a241eba9d1f81b6c881d93b0)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/f0214f40-8500-4326-aa69-ca34d6346173_rw_1920.jpg?h=0ade970954688691de56c88031e5dc44)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/5e6f69a3-00d7-4c9d-8c5f-144727058857_rw_1920.png?h=19ca2cea168b9d8d4565f18475de1832)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/022a7b41-2bcd-48f5-979b-9fc530d20b9c_rw_1920.png?h=ba92238b719f690e1e7e3a02a38e8261)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/28dec5c9-dea2-4fb6-ab70-a46b35ca828e_rw_1920.jpg?h=067b5530be643086289cf898256a4744)