Role: Graphic Artist
Client: Anheuser-Busch
Agency: IN Connected Marketing/AUC
Creative Director: Candie Velasco
Developed refreshed key visuals to appeal to a younger audience who thrives on having a refreshing, premium drink while having a responsible time with peers. The main goal of this program is to drive volume to products, Michelob ULTRA and Josh Wines, that pair with a rebate incentive in Kroger stores. Presented 3 options, directed retouching and executed the 20+ tactics (SMTs, Tucker Cards) and built them as mechanicals in production.
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