Role: Sr. Graphic Artist
Client: Tyson
Agency: IN Connected Marketing/AUC
Creative Director: Lea Kauling
Client: Tyson
Agency: IN Connected Marketing/AUC
Creative Director: Lea Kauling
Problem: Families need a quick, easy breakfast. That's where Jimmy Dean & Walmart come in for you.
Solution: Putting emphasis on big, energy and power for families to reclaim all of that by eating a hearty Jimmy Dean breakfast.
Solution: Putting emphasis on big, energy and power for families to reclaim all of that by eating a hearty Jimmy Dean breakfast.
Stylistically I was able to push their visual brand by leaning into interesting typography treatments with the handle, emphasizing words to make an impact, and nodding to morning time with sun rays.
