Role: Sr. Designer
Client: HHAeXchange
Sr. UI/UX Designer: Haomin Yuan
Brand Director: Kristen Kubilus
Client: HHAeXchange
Sr. UI/UX Designer: Haomin Yuan
Brand Director: Kristen Kubilus
Homecare 🤝 Software
As a fast-growing, well-established homecare management company, the brand itself needed a visual story to tell. Using their existing color palette and logo, I was able to create brand guidelines to establish a baseline and elevate their visual look and feel. Once the baseline was set, marketing collateral, digital ads, landing pages, guides, social media, etc were cohesive and told one brand story.
Brand Guide Snippet
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/80955235-39b5-41db-a8cd-987e1ae54c98_rw_1200.jpeg?h=fd5c7d864dc05b7e911b6e94b73c5344)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/2f18606f-132b-4f50-9e28-b4de1aa25446_rw_1200.jpeg?h=b029f69e42e218cedbfff96b3cdacaa7)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/79aeaf45-c006-4c68-80db-570881a275dc_rw_1200.jpeg?h=53736e887eefe7a4402d53864201c10e)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/1f554ef3-6e9f-4fcb-8c3d-092e6d4769ec_rw_1200.jpeg?h=601213aedf1e8ae59ec183dd4a59aa22)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/8eb56ab3-aa26-4d45-94bc-92926cbf0566_rw_1200.jpeg?h=015675c44b055a2e6e80a36a3230490f)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/dea6bb6a-6811-47fa-8111-e6b19d8ca1e4_rw_1200.jpeg?h=129f22da2134f87ecebd746b55919f00)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/36825515-1962-409e-bc29-5356735567c2_rw_1200.jpeg?h=c2b6ca31a42144658aadd0597419c19c)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/951aa46b-152f-4c49-a490-8baa153605bb_rw_1200.jpeg?h=308fb2fdd77059d7897ddd88dd659f82)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/c44c263b-f04e-41b7-88df-f12bf4c16427_rw_1200.jpeg?h=4d9928352a3a136d7e6544e66af253f7)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/7265bd6e-df30-48eb-9038-540df8e503e6_rw_1200.jpeg?h=75d0847831622f7cda4101a5dfb757d8)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/b30be2da-4935-41ed-91eb-77db2692cab3_rw_1200.jpeg?h=5b062b1e406c7abc4e5a75f7e8af7029)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/abcd6004-9cae-49f9-9d5c-06df3dc50b8c_rw_1200.jpeg?h=983e27cecb00a4611034d7bc73fb4312)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/43a8de40-6203-4073-b654-b2816310087b_rw_1200.jpeg?h=7f47f7c7938d644d150ab0ea87843e4b)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/c14fa58d-f8ef-4191-8c32-ae596e3de17c_rw_1200.jpeg?h=e9e285002554983e93066a64a2b0b52f)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/ca0d1e4e-b455-4673-b41b-723b321a96bf_rw_1200.jpeg?h=2d182856cf2e54909d8d01240b6f22dd)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/f9dfc2f7-bf71-4e35-974b-cf4857bccbb7_rw_1200.jpeg?h=c6d786000400a1b4946efdaf8e5dcfad)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/f97c2b21-343d-46e3-8227-ceb9c4066f21_rw_1200.jpeg?h=ab9e538c335b6478aea263bb331d46bf)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/7de57925-15da-439d-b60d-0bad59756013_rw_1200.jpeg?h=9790e5a137cb3226b3855374781d2465)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/b6091d8f-c9bc-4a20-baf5-1846e75a0ae8_rw_1200.jpeg?h=e380111d506963013f329932ec6146ce)
Executions
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/01a719af-e3c2-4fdb-80d4-83aef1c37586_rw_1920.jpg?h=59ce82aa0eb5b53904a273562c2855b8)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/d0240089-8b3d-4efc-8eb6-19b95e2402de_rw_1920.jpg?h=126563dbec80abfa3e26d165f01c3060)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/5cfdf991-80dc-4f89-a843-7f13375c023c_rw_1920.jpg?h=8876c5cde9aa78fa04caf706817bf18c)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/bc89b964-7fee-4548-a9de-2890a4d01329_rw_3840.jpg?h=2e3f526991198493fdd0b74a8a5d2663)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/0b567b01-cec1-4d1e-be18-3b0bfb686533_rw_1920.jpg?h=4017098b869679f5ded7c7d226126899)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/b1921e83-f88e-4905-a3d9-e989ce600c17_rw_1920.jpg?h=b1ccae766ad60324d752c38b72bd521e)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/d45e97a2-ad6f-4297-96af-c5ad6c2fec54_rw_1920.jpg?h=141d212063f55985fabc04ead4269e9c)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/ba222862-56d3-4bb9-84c3-64d2b8a948d5_rw_1920.jpg?h=21b653ae12180824faeeb53a187a1b66)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/8684f5f0-b435-4eca-8843-64a304f09532_rw_1920.jpg?h=28cb9d16dbeba783935514f4879a9ee7)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/46df98a0-ad52-4f20-873f-d042c89cc759_rw_1920.jpg?h=766fd167d228cdf9a30e8c2995ce4805)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/522e52d4-c252-4b79-b2be-52586333dbbb_rw_3840.jpg?h=897b782ff3a10322041ea26938581b95)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/77f08022-620c-442b-beec-9050a676d7a8_rw_1920.jpg?h=e06c13543b21c7eaa5bc638047b84264)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/923210f1-4ffb-4fe9-8ae3-d04ee1801aaa_rw_3840.jpg?h=22f05df714e2bc62237c2adfa82edeb7)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/79ca2b76-c74b-40dc-b7b1-2fdd39e6dd13_rw_3840.jpg?h=c429882ebb2f889de1337bcdb5cbde20)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/c939f26f-e823-40e1-8014-2c1cef00213f_rw_1920.png?h=355ba8ebe0c11e22f023f805a1fc5ee7)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/38abe5ac-dad2-4e2b-96ee-fd9a7c859f76_rw_1920.jpg?h=01b3a86d832ae96d8366c5a57c8c94af)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/fec710f1-9f28-4495-b521-b180d6b817f3_rw_1920.jpg?h=5f9aef9c9019d40d156d7014e58f6974)
Misc. Visual Brand Assets
Illustrations executed by Digital Brew.
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/5f4720f1-31f5-4ce2-8542-9b99f9210186_rw_1920.jpg?h=cf8b463a8277e700332d778941c51a5c)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/310a2449-0b09-49bd-9e91-41cbc1ec182a_rw_1920.jpg?h=158ea8a486599d8caae7567334412a3b)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/dd62f5b3-a4e3-4280-827e-8ed0a29e1781_rw_1920.jpg?h=ba6f4f79f5e1ab3ecf36d69b3cd9ae0c)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/6e500a3c-5d74-4922-9f40-d64e8a113fbc_rw_1920.jpg?h=c8812c1be5c0359122adb96aae312903)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/efef6348-7555-4a7b-befd-c850c8b2eff8_rw_1920.jpg?h=fd7f57c62270d05086ea160cf4a989b8)
![](https://cdn.myportfolio.com/fbe72993-f3ed-4ba1-bf24-ac723c887638/1d104f33-a1ea-4429-8957-44ed3879564f_rw_1920.jpg?h=86ca2388eb742d38a1f2130067a6636d)
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