Role: Sr. Graphic Artist
Client: Anheuser-Busch
Agency: IN Connected Marketing/AUC
Design Director: Jonathan Grabon
Creative Director: Candie Velasco
Copywriter: Erin Ludlow
A yearly initiative for the Anheuser-Busch portfolio on pairings with cross merch items. The challenge given was to take existing brand key visuals and maintain the integrity of them while figuring out ways to incorporate the item into them. Q4 of 2021 I produced 200+ layouts for different offers, items, brands.
Process-wise, I developed efficient ways of building projects with 20+ variations (offers and lockup swaps) that cut time down in half to execute.
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