Role: Sr. Designer/Art Director
Client: HHAeXchange

Brand Director: Kristen Kubilus
The Situation: Homecare agencies need improved processes so they can shift their focus to elevating their patient’s outcomes with quality care. 
This concept is a visual handshake to our homecare agencies, existing and prospects, that we’re here in their corner to save them time on daunting administrative tasks that our solution takes care of, so they can focus on providing quality care to patients. 
This visual expression is meant to be flexible using a grid to be able to be convey different through the different phases of the integrated campaign. Examples of the key visual below show the overarching illustration style, lifestyle and empathetic & solution-based language that will then be adjusted for future executions.
The Creative Concept
The Strategy & How it Comes to Life
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